About The General Co

The General Co, a distinguished collective of modern craftsmen, artisans, and designers, stands as a beacon of luxury craft services for discerning individuals and brands alike. From personalized leather gifts to bespoke handcrafted goods, The General Co's network of artisans, deeply rooted in craftsmanship, transforms visions into tangible masterpieces.

Since its establishment in 2012, The General Co has been a nurturing force for numerous aspiring craftsmen and craftswomen, providing mentorship, exposure, and business support. The organization's commitment to fostering growth has enabled its craftsmen to expand their digital presence, collaborate with reputable international brands, and elevate their respective enterprises.

Beyond supporting local makers, The General Co recognizes the pivotal role of public education in the advancement of artisanal industries. Pioneering informal craft and design education through accessible workshops, the organization empowers the public to engage with and appreciate the artistry behind each creation.

In 2014, The General Co introduced The Refinery Workspace, a co-working space designed as a creative hub. This space fosters collaboration among diverse communities of craftsmen and designers, facilitating connections and mutual learning across various craft disciplines. The result is a rich tapestry of collaboration, producing meaningful and impactful pieces.

The overarching mission of The General Co is to elevate the value of crafts regionally and showcase the exceptional work of its gifted craftsmen from Singapore. The organization has garnered continuous support from local companies and international brands alike, with a growing number seeking the expertise of The General Co's craftsmen for private projects and campaigns.

At the heart of The General Co's philosophy is a commitment to preserving the heritage of traditional crafts in contemporary society. By building a collaborative ecosystem and providing ample opportunities for public education and interaction with crafts, The General Co aims to instill a deeper understanding of the laborious and intricate processes, as well as the passionate stories behind each crafted masterpiece. The General Co believes in shaping a future where craftsmanship thrives, and young aspiring craftsmen find the support they need to contribute meaningfully to the world of artisanal excellence.