About Sabrinagoh

SABRINAGOH, a distinguished contemporary fashion brand, emerged onto the scene in 2009 with a resolute commitment to delivering a unique perspective on design. Over the past 12 years, the brand has evolved, transcending its original identity as ELOHIM by Sabrina Goh to boldly reintroduce itself as SABRINAGOH. This transformation signifies a confident expression and imprint, accompanied by a distinctive monogram that encapsulates the brand's foundational ethos.

Guided by the concept of the 'divine creator,' SABRINAGOH's original spirit, derived from ELOHIM, is intricately woven into the geometric features and interconnectedness of its enduring brand mark. Crafted by Winnie Wu of the award-winning studiokaleido, the design preserves the minimalist and structural qualities for which the brand is renowned.

SABRINAGOH remains at the forefront of contemporary fashion, constantly elevating creative values through the interplay between menswear and womenswear, conscious detailing, and innovative exploration. The brand's trajectory unfolds as a narrative, seamlessly weaving themes spanning seasons, textiles, aesthetics, craft, patterns, and architecture into each collection. This approach continually sparks the imagination of the brand's following—a community of strong, modern, and progressive individuals who seek both practicality and distinctive expression in their stylistic choices.

The journey of SABRINAGOH is a remarkable tale of growth, transitioning from a humble 1-rack consignment space to establishing a standalone flagship and securing international placements in prestigious department stores across cities like New York, Washington DC, Utah, and Japan. This growth is rooted in a steadfast commitment to design, meticulous product selection, and going the extra mile across the organization. SABRINAGOH values close partnerships with designers, artists, and producers within its ecosystem, fostering a deep appreciation for the products it curates.

At the helm of this creative enterprise is Sabrina Goh, a visionary designer based in Singapore. Having launched the brand in 2009 after graduating from LASALLE SIA College of the Arts, Sabrina is driven by a passion to create and inspired by her dreams. Growing up as the daughter of a draughtsman, architectural influences permeate her designs, resulting in the strong yet sensuous silhouettes that have become synonymous with her name. In 2010, Sabrina Goh was honored with the ELLE Awards Singapore-Designer Of The Year.

Actively participating in international fashion showcases and trade events, Sabrina Goh has left an indelible mark on the industry. Notably, the brand has collaborated with iconic entities such as The Walt Disney Singapore and Lucasfilm, launching limited series collections inspired by Mickey Mouse’s 90th Birthday, Minnie Mouse’s polka dots in Minnie Rocks The Dots, and Star Wars Episode 9 and Rogue One.

SABRINAGOH's story is one of continuous evolution, a testament to its shared philosophy with customers, buyers, commercial partners, and creative collaborators. It is a brand that embraces confidence, celebrates individuality, and invites all to embark on a journey where fashion is an ever-unfolding narrative of inspiration and style.