About ROA

RÓA™️, meaning calm in Icelandic, embodies a vision of tranquility and pleasure through its creations. Rooted in the belief that everyone deserves a moment of indulgence, RÓA™️ is committed to crafting products that cater to diverse dietary needs without compromising on taste. At the heart of this venture is the Midnight™️ Cake, a passion project conceived by Chief Artisan Jane Tan.

Inspired by the quest to provide a delectable treat for her god-daughter Emma, who faced allergies and intolerances from a young age, Jane embarked on a culinary journey. A foodie exploration of New York and Dallas heightened her awareness of quality organic and vegan ingredients, solidifying her conviction that a vegan-friendly approach could enhance both health and environmental well-being.

After nine months of dedicated research and development, the Midnight™️ Cake emerged—a luscious, deep dark chocolate sponge cake crafted to be free of top allergens. The joy of witnessing young children and individuals like Emma savoring a delightful dessert fueled the mission of RÓA™️: to dispel the notion that dietary restrictions should hinder the enjoyment of delicious treats.

RÓA™️ invites others to join in their shared vision and mission, aspiring to create a world where indulgence, inclusivity, and sustainability seamlessly intertwine. The brand envisions a world where everyone can freely indulge, and to achieve this, RÓA™️ is dedicated to producing better-for-you, accessible products that have a positive impact on people, animals, and the environment.

Embark on the journey with RÓA™️, where the Midnight™️ Cake stands as a testament to the brand's commitment to creating a world where pleasure knows no bounds, and inclusivity and sustainability are at the forefront of every indulgence.