About Nom

Nom, the brainchild of a group of passionate individuals, emerged from the vibrant cultural tapestry of Singapore. What began as a quest for the perfect birthday gift in 2016 transformed into a whimsical celebration of Singaporean culture through huggable plushies and unique lifestyle products.

In the heartlands of Singapore, the founders stumbled upon a treasure trove of enchanting plushies that portrayed local delicacies in the most adorable way possible—think sushi pizza, burgers, and more. Captivated by this magical discovery, the idea to craft plushies in the shape of iconic Singaporean foods took root. The concept was simple yet brilliant; who could resist the charm of cuddling up with a kueh plushie, evoking a flood of nostalgic memories associated with local treats?

Thus, Team Nom was born, driven by the vision to spread joy through a range of quirky and fun Singapore-inspired gifts. Their journey commenced with the Pineapple Tart Cushion, an instant hit that flew off the shelves within a mere two weeks. Encouraged by this rapid success, Nom expanded its offerings to encompass an array of cushions and, soon enough, an entire line of lifestyle products and corporate gifts.

Nom's aspiration is clear—to bring smiles with a trove of delightful, Singapore-inspired creations. Whether you're a tourist exploring the wonders of Singapore or a local cherishing the cultural richness of the city-state, Nom is dedicated to adding a touch of joy and nostalgia to your life. Their commitment to celebrating the beauty of Singaporean culture shines through in each product, ensuring that a piece of the nation's charm finds its way into homes far and wide.

Step into the world of Nom, where every item tells a story, and every purchase is an invitation to share in the whimsy and warmth of Singaporean culture. Let Nom be your guide to a world of fun, nostalgia, and the unique spirit of Singapore.