About Maison 21G

Maison 21G, a revolutionary perfumery house, invites individuals to embark on a transformative olfactory journey that transcends conventional boundaries. Founded by Johanna Monange, a luminary in the world of scent design with two decades of experience, Maison 21G redefines the very essence of personal fragrance.

At the core of Maison 21G's philosophy is the belief that each of the 8 billion individuals on the planet deserves a fragrance as unique as their personality, memories, and style. This vision birthed the concept of collaborative perfumery, where creativity, sustainability, and personalization converge. The Maison envisions a world where perfume is not merely a product but a form of self-expression—an aromatic embodiment of one's soul, weighing precisely 21 grams.

Johanna Monange, the driving force behind Maison 21G, disrupts conventional perfumery norms by eliminating intermediaries and placing individuals directly in touch with Haute Couture perfumery oils. Having played a pivotal role in the creation of global bestsellers like La Vie est Belle and One Million, she now empowers fragrance enthusiasts to become their own scent designers. Respect for nature is at the forefront, with Maison 21G committed to using clean, vegan, and sustainably sourced ingredients that are not only healthy for the skin but also for the planet.

Maison 21G stands on unique brand values that resonate with the desires of its diverse clientele. The brand offers an experiential and educational journey, both online and in boutiques, where customers discover the art of perfume creation with complete transparency. Through machine learning, Maison 21G recommends personalized scent creations, bypassing the traditional perfume industry's factory intermediaries.

Sustainability and transparency are non-negotiable elements of Maison 21G's ethos. A multicultural team with diverse skills ensures the brand's relevance across cultures, sharing the secrets of perfumery, formula contents, and sourcing natural oils with high ethical standards.

The brand delivers a lifestyle luxury experience, combining high-quality products, impeccable service, and boundless creativity. With a refined approach, Maison 21G is attuned to its customers' needs, constantly listening and evolving to provide a fragrance experience that is truly one-of-a-kind.

Maison 21G is rewriting the rules of perfumery by putting individuals in charge, offering direct access to creation through an AI-powered app. The brand's Clean Eau de Parfum, with 21% perfume concentrate, stands as a testament to its commitment to quality and cruelty-free, preservative-free, GMO-free, CRM-free, phthalate-free, and paraffin-free formulations.

Partnering with world-renowned perfumers, Maison 21G brings 35 outstanding perfume essences to life, crafted by master perfumers such as Dominique Ropion, Anne Flipo, Nicolas Beaulieu, Juliette Kareuglouzou, Florent Di Marino, Avinash Mali, and Pascal Gaurin. Finesse, precision, elegance, and singularity converge to create Haute Couture compositions that customers can blend to bring their olfactive desires to life.

In essence, Maison 21G is not just a brand; it is a movement—a scent revolution that empowers individuals to harmonize their personalities with their favorite scents, providing an unparalleled level of control, creativity, and sustainability in the world of perfumery.