About Kele

Kele, a confectionery that traces its origins back to 1983, embarked on its journey with a modest selection of traditional festive delights, notably the renowned pineapple tart. From the very beginning, Kele adhered to a steadfast philosophy centered on one crucial element: Quality.

Devoted to the art of handcrafting pastries, Kele's commitment to using only the finest ingredients remained unwavering across its diverse range of offerings, be it Pineapple Tarts, Cookies, Mooncakes, or other delectable snacks. Over the years, the brand's dedication to perfecting its craft and refining its family recipes has not only solidified its position as a sought-after Singaporean name but has also garnered acclaim, with its pineapple tarts earning the prestigious title of "Voted Best Pineapple Tarts in Singapore."

With a relentless pursuit of excellence, Kele has become synonymous with pineapple tarts, and every Lunar New Year witnesses a swift sell-out of its delectable creations months in advance. The brand's success, however, extends beyond its kitchen, owing much to the invaluable contributions of its cherished customers, who have transformed into steadfast friends over the years.

Kele takes pride in the enduring relationships it has cultivated with its loyal clientele. The high quality of its pastries is not merely a result of meticulous craftsmanship but is equally influenced by the constructive feedback received from these cherished patrons-turned-friends. This symbiotic relationship not only keeps Kele grounded but also propels it to pay forward the joy it has received through its delectable "Gifts of Prosperity."

For those curious about the award-winning pineapple tarts and eager to experience the taste of these sweet Gifts of Prosperity, Kele extends a warm invitation to its store. Within its walls, visitors may discover the perfect pineapple pastry—a meaningful gift not only for loved ones but also for themselves. Kele welcomes all to explore the legacy it has built, one rooted in tradition, quality, and the enduring bonds formed with its customers turned friends.