About Karenmade

In the heart of Singapore's bustling streets, where the blend of cultures and traditions creates a vibrant tapestry, a unique venture was born out of a quest for meaningful souvenirs. Karenmade, a brand that emerged in December 2017, narrates a story that goes beyond the typical trinkets and 'I Love Singapore' clichés. It is a tale of rediscovering the magic of a city often taken for granted, seen through the lens of a native Singaporean, Karen.

Karen, a Singaporean who had spent years abroad in the UK and US, returned home with a newfound appreciation for the rich multicultural and multi-faceted tapestry that defined her city. The initial struggle to find stylish and reasonably priced souvenirs that truly encapsulated the cool factor of Singapore prompted her to take matters into her own hands. Armed with a camera and a passion for showcasing her beloved city in a fresh light, Karen embarked on a journey that would give birth to the Karenmade brand.

The idea struck her during a moment of desperation when she decided to create souvenir coasters featuring her own photographs of Singapore's iconic scenes. To her surprise, friends and acquaintances began clamoring to know where they could purchase these unique mementoes. And so, Karenmade was born – a brand that celebrates the authenticity and allure of Singapore in a way that resonates with both locals and visitors.

Karenmade is not just a collection of souvenirs; it is a reflection of Karen's personal journey and her desire to share the captivating essence of Singapore with the world. Born and raised in this dynamic city, she brings a genuine perspective that combines the familiarity of a local with the awe of a rediscoverer. Her photographs, untouched and unedited, capture the true colors and places of Singapore, allowing customers to experience the city as it truly is.

As Karen explains, "With Karenmade, I hope to share with you some of the magic of the place I’ve grown up in and call home." The brand is a manifestation of her love for the city and a means to evoke the same sense of wonder and seduction she experienced upon her return. Every Karenmade memento is a piece of Singapore's charm, carefully curated to make customers feel connected to the city's unique spirit.

So, whether you're a local looking to rediscover your roots or a visitor hoping to take home a piece of Singapore's allure, Karenmade invites you to explore the city through a lens that captures the genuine beauty and cultural richness that defines this extraordinary place.