About Jewels Rock Sugar

Jewels Rock Sugar Sticks by Cheng unfolds a narrative that seamlessly intertwines tradition with innovation, encapsulating over 75 years of heritage and expertise in the art of crafting the finest, purest rock sugar. This illustrious journey began in September 2016, as the brand ventured into the vibrant marketplaces of Singapore, leaving an indelible mark on the taste buds of consumers.

Underpinned by a commitment to redefining the conventional, Jewels emerged as a beacon for those seeking a distinctive and indulgent experience. The brainchild of Cheng, the brand introduces a novel wave of business, breathing new life into the age-old practice of rock sugar production. The result is a captivating fusion of heritage and modernity, inviting patrons to savor not just a product, but an entire Jewel's experience.

The retail brand, aptly named JEWELS, acts as a catalyst for a deliberate slowdown in the relentless pace of modern life. It beckons users to relish their favorite drinks and beverages, inviting them to immerse themselves in the unparalleled pleasure of a JEWELS moment. Beyond being a purveyor of exquisite flavors and colors, Jewels Rock Sugar Sticks strive to unravel the mysteries of rock sugar and its myriad benefits, inspiring a journey towards healthier living and mindful consumption.

With an expansive footprint across Singapore, Jewels has etched its name onto the palates of a discerning clientele. The naturally crystallized rock sugar sticks, the brand's pièce de résistance, offer a versatile companion for a myriad of beverages – be it coffee, tea, sparkling water, or cocktails. Yet, their appeal extends beyond mere culinary pairings; they double as a delightful confection, enriching life's moments with a touch of sweetness.

As the legacy of Jewels continues to unfold, it remains a testament to the harmonious convergence of tradition and modernity. In every rock sugar stick, one can taste not just the crystallized sweetness but also the passion, innovation, and dedication that have been carefully woven into the brand's fabric. Jewels Rock Sugar Sticks by Cheng beckon patrons to indulge not just in a product but in a journey – a journey that tantalizes the senses, sparks curiosity, and transforms the ordinary into the extraordinary.