About Janice Wong

Janice Wong Pure Imagination, a visionary confectionery brand that seamlessly blends art and design, invites you into a world where culinary excellence meets limitless creativity. Headquartered in the vibrant city of Singapore, the brand is the brainchild of the multi-award-winning Chef Janice Wong, whose insatiable passion for culinary art has propelled her to redefine the boundaries of dessert making.

The journey began in 2007 when Chef Janice Wong opened her first dessert restaurant, 2am:dessertbar, in Singapore. In 2014, the brand Janice Wong Pure Imagination formally emerged, introducing a diverse array of confectionery products such as custom chocolate bon bons, cakes, and ice cream. What started as a single dessert bar has now evolved into a triumphant presence with three retail stores across Singapore, each conceived as a space where imagination takes center stage, allowing patrons to create, interact, and discover.

Janice Wong Pure Imagination is not confined by geographical borders, extending its influence to Japan and London, captivating the international stage with its avant-garde approach to dessert craftsmanship. Chef Janice Wong's foray into the retail space has resulted in strategic collaborations with landmark hotels and global establishments, including Selfridges Oxford Street in London, MGM in Macau, Paradise Group in Incheon, Korea, and Kadewe in Berlin.

Embracing the digital age, the brand has adeptly integrated digital channels into its engagement strategy, staying attuned to consumer preferences and ensuring a dynamic retail experience. The brand's commitment to food technology and innovation is evident in Chef Janice Wong's trailblazing efforts, experimenting with ingredients, cooking techniques, and even venturing into the realm of 3D printed chocolates.

Janice Wong's culinary journey traces back to a serendipitous farm trip in Melbourne, Australia, igniting her passion for perfection within imperfection and imperfection within perfection. Her commitment to excellence is underscored by learnings from culinary luminaries such as Thomas Keller, Grant Achatz, Oriol Balaguer, and Pierre Hermé.

Global acclaim has followed Chef Janice Wong, with prestigious accolades such as Asia's Best Pastry Chef for consecutive years by San Pellegrino Asia's 50 Best in 2013 and 2014. The World Gourmet Summit Awards recognized her as Pastry Chef of the Year in 2011, 2013, and 2015, while Her World bestowed upon her the title of Young Woman of the Year in 2012.

As Janice Wong Pure Imagination continues to flourish, the brand remains dedicated to pushing culinary boundaries, introducing new confectionery concepts, and seamlessly integrating cutting-edge food technologies into its innovative product offerings. With its roots in Singapore and branches spanning across the globe, Janice Wong Pure Imagination invites you to embark on a sensory journey where each creation is a testament to the union of culinary artistry and boundless imagination.