About Hegen

Hegen, an award-winning brand established in 2015, is dedicated to enhancing the breastfeeding journey for parents globally. Recognizing that breastfeeding should be rewarding, easy, and enjoyable, Hegen embodies the vision of its founder, Yvon Bock, a mother of four who passionately advocates for the profound benefits of breastfeeding.

Yvon, having breastfed for an impressive decade, understands the highs and lows associated with this nurturing experience. For her, the bond formed through direct latching is not only crucial during infancy but continues to reap physical and emotional rewards throughout life. Driven by a desire to pay it forward, Yvon founded Hegen with a mission to champion breastfeeding and provide a supportive ecosystem for mothers.

In alignment with the World Health Organization's statistics revealing the challenges faced by breastfeeding mothers, Hegen aims to empower them. Despite 95% of mothers initiating breastfeeding, only 21% sustain it for six months or more. Hegen acknowledges the obstacles posed by modern lifestyles and work demands, pledging to be a steadfast support system. The brand's well-designed products seamlessly blend form and function, enabling mothers to continue the priceless experience of breastfeeding for as long as they wish.

The brand's name, inspired by a German idiom, "hegen und pflegen" (to cherish and nurture with care), reflects its commitment to creating a positive impact on customers and the global industry. Hegen's design ethos, characterized by simplicity, practicality, and innovation, mirrors its approach to life. The belief that time saved from assembling or cleaning bottles is precious bonding time for parents and infants drives Hegen to constantly innovate and design products that simplify lives.

Every Hegen gift box serves as a poignant reminder that each new life is a gift worth celebrating. The brand's overarching philosophy revolves around cherishing nature's gift – a sentiment that permeates every aspect of Hegen's mission and resonates with mothers and fathers worldwide.