About Binary Style

In the vibrant world of lifestyle brands, Binary Style stands out as a unique tapestry of creativity and cultural celebration. Founded in 2015 by Singaporean twin sisters and trained architects, Santhi and Sari Tunas, the brand has become synonymous with conversational prints that beautifully intersect architecture and nature, all with a distinctive tropical flair.

The journey of Binary Style began in a significant year for Singapore—the Jubilee celebration. The inaugural collection of square scarves marked the brand's entry into the scene, drawing inspiration from Singapore's rich history and cultural diversity. Infused with bold colors and unique prints, these scarves creatively depicted heritage districts, nature, and local anecdotes, quickly earning the admiration of a wide audience.

What sets Binary Style apart is its commitment to showcasing the beauty of the intersection between architecture and nature. The founders, avid nature lovers, infuse each design with a deep appreciation for the environment. Over the years, the brand has blossomed into a creative force, boasting over 200 designs that form the largest scarf and print collection in Singapore.

Binary Style's influence extends beyond the realm of fashion, as they have collaborated with both private and public sectors in Singapore. Notable highlights include designing a commemorative scarf for the 75th anniversary of Singapore Airlines and creating a collection for National Heritage Board museums. The brand's creative prowess has also caught the attention of global giants such as Epson, Lenovo, and Andaz by Hyatt, leading to exciting collaborations that showcase the versatility of Binary Style's prints on various mediums.

With each design, Binary Style weaves a narrative that goes beyond aesthetics, embracing the essence of Singapore's cultural tapestry. As the brand continues to grow, its founders remain dedicated to exploring new horizons, ensuring that Binary Style remains a symbol of artistic innovation and cultural appreciation in the world of lifestyle and fashion.